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Due to Syria’s rich cultural and historical resources, there is a huge potential for tourism, already a major contributor to the economy. Tourism revenues continue to rise, but promotion and archeological preservation are two major areas in need of improvement.
Toward that goal the EU implemented two programs to assist in developing these sectors, the Cultural Tourism Program in February 2001 and the Cultural Heritage program in December 2000. Both of these programs focus on management, training, marketing & promotion and eco-tourism.
A measure of success has been achieved in two of Syria’s major tourism sectors pilgrimage and archaeological-cultural tours and continued success is predicted with the implementation of additional programs, over the next five years.
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